Anya Zuyeva is a Vancouver based fashion designer and entrepreneur. She is the founder of MermaidsLand, an online fashion retail store that showcases designs that accentuates the cute and sexy in every woman. One snowy afternoon, we ate tofu soup and discussed her clothing line, what it’s like to start a business in Vancouver, and her winter fashion must-haves.
What inspired you to create MermaidsLand?
“There were so many rules to creating clothes and when I was a fashion designer [at a large brand], only 5% of the job was related to design since most of the design choices were coming from sales and marketing. I didn’t want to feel restricted and I just wanted to go all out! MermaidsLand is inspired by fairytales and not a collection inspired by seasons or a sales pitch. I create clothes that speak to me and I listen closely to what my customers want.”
Reflecting on being a fashion designer and starting her Fashion retail company in Vancouver
As a former local in New York, San Francisco, and Los Angeles, Anya has been exposed to the ins and outs of the fashion centers of the world. Vancouver may not be the first place people think about when it comes to expanding a fashion business, but Anya is taking it on as a positive challenge. “There are less resources here, like there are only 2 fabric stores in all of Canada, but there is also less competition here than in places like Los Angeles.”
What are you currently reading?
Million Dollar Women
What are your winter fashion must-haves?
Black winter coat, fur coat, and winter boots